Post by account_disabled on Dec 23, 2023 10:10:01 GMT
We find you, it's that we find you when we're not looking for any brand. Being well referenced means having traffic from search engines that is linked to your brand, but above all it means having traffic that is not linked to any brand. For inbound marketing, it’s the same. Doing inbound marketing is not about communicating about your solutions (which no one knows), it is about communicating about the problems to which you are responding. If a company communicates on infratherapy (a solution that no one knows about, and which is not even in the word dictionary), it can produce the best white paper in the world, a great infographic, a beautiful video: like no one else does not know (and therefore no one is looking for) infratherapy.
All these efforts risk being useless: wasted budget, wasted time and business that does Email Data not take off. On the other hand, if the company communicates not on its infratherapy solution but on the problems that infratherapy addresses, it will have a greater chance of having its offer discovered. The numbers speak for themselves: “lose weight”: 26,000 searches per month on Google Infratherapy: 40! (infratherapy can be used for weight loss). Certainly, to return to a previous element, the online competition between “losing weight” and “infratherapy” is not the same, but the competition on “losing weight” is not so strong.
For me, inbound/content are inseparable from SEO. Investing, sometimes heavily, in content without worrying about how the targets will be able to find it is of little benefit. A priori, we do not publish content for ourselves or for our office neighbors but so that it can be seen and read, not necessarily by as many people as possible but above all by the right people. In this regard, on the online market, there is still a lot to do. In any case, this is what the Big Data platforms we use tell us. Do you know which are the most powerful brands online? I only took into account 22 insurers and comparators. 19 insurers: ACM, AG2R, Allianz, April, Aviva, AXA, BNP Cardiff, CNP, Covéa, Crédit agricole assurances.
All these efforts risk being useless: wasted budget, wasted time and business that does Email Data not take off. On the other hand, if the company communicates not on its infratherapy solution but on the problems that infratherapy addresses, it will have a greater chance of having its offer discovered. The numbers speak for themselves: “lose weight”: 26,000 searches per month on Google Infratherapy: 40! (infratherapy can be used for weight loss). Certainly, to return to a previous element, the online competition between “losing weight” and “infratherapy” is not the same, but the competition on “losing weight” is not so strong.
For me, inbound/content are inseparable from SEO. Investing, sometimes heavily, in content without worrying about how the targets will be able to find it is of little benefit. A priori, we do not publish content for ourselves or for our office neighbors but so that it can be seen and read, not necessarily by as many people as possible but above all by the right people. In this regard, on the online market, there is still a lot to do. In any case, this is what the Big Data platforms we use tell us. Do you know which are the most powerful brands online? I only took into account 22 insurers and comparators. 19 insurers: ACM, AG2R, Allianz, April, Aviva, AXA, BNP Cardiff, CNP, Covéa, Crédit agricole assurances.
