Post by lizaseo11 on Nov 10, 2024 4:50:30 GMT
Many specialists monitor the quantity, quality and sources of competitors' traffic on a daily basis. However, not many know how to do it correctly. After all, it is important not only to know the competitor's traffic, but also to be able to analyze it. How to find out the site's traffic and analyze traffic sources? Read on in our article.
Why track competitors' traffic?
Studying the statistics of competitors in the niche you need at the stage of launching the site will allow you to understand what difficulties you will face, what strategy can be applied, and what mistakes can be avoided. After all, it is always better to learn from other people's mistakes than from your own.
Tracking your competitors' traffic will allow you to:
Estimate the amount of work required for your site;
Predict approximate audience reach statistics;
Choose a successful strategy for promotion;
Set benchmarks in terms of content, usability and link promotion;
Take a peek at sites for posting guest posts and successful links;
Determine the conversion rate of competitors.
Of course, tracking competitors is not the only guarantee of success; it is important to use all methods in combination in promotion, since this is what will allow you to get maximum targeted traffic.
How to check the traffic of a competitor's website?
Identifying competitors
Before you can determine your competitor's website traffic, you need to determine who exactly is your competitor in the search results for the given keywords.
At first glance, the answer shopify website design is obvious - it is very easy to find a competitor in the search results, you just need to enter the query of interest and look at the TOP-10. In practice, your personalized search results may differ from the search results of other users, even within the same region. That is why you need to accurately identify competitors in the top by keywords.
SpySERP will help you cope with this task, allowing you to see which of your competitors are ranking for relevant keywords.
W1
Look at similar sites in your niche, pay attention not only to the subject matter of the sites, but also key indicators such as price segment, range of services and geographic location.
We choose from the top 5 results
Choose only those competitors who are leaders in your niche, i.e. high-quality resources with good indicators. They will become your benchmark in the industry and promotion. We recommend making an initial coverage of 2-4 competitor sites.
Track not only traffic, but also top 10 keywords, traffic channels, and mentions in social networks.
We use services to track traffic
SEMRush
This service shows website traffic, allows you to analyze keywords, compare domains, and view product ads from other companies.
With semrush you can get a detailed analysis of your competitors as well as their advertising strategy.
SimilarWeb
SimilarWeb is one of the most popular foreign platforms for SEO specialists.
W2
W3
With this service, you can find out not only the amount of advertising and organic traffic of competitors, but also the most popular pages and the duration of visits.
Ahrefs
Perhaps the most popular service for checking competitors is ahrefs . Among other things, it allows you to find out the site's traffic:
W4
Also, thanks to the service, you can get information about the competitor's content, with the help of which you can build a competent content strategy. Ahrefs also allows you to examine in detail the competitor's link mass, taking into account the type of links and anchor list.
W5
Data accuracy
Unfortunately, services can make mistakes and the most accurate way to find out traffic is a competitor's Google Analytics, but not everyone has it set up correctly and only the site owner and his key employees have access to it.
It is important to remember that each service has its own metrics and algorithms, which can be 1.5-3 times more or less reliable. That is why you should compare competitors with each other and focus not only on traffic, but also on other key indicators that help determine the overall picture.
Conclusion
Don't just rely on numbers. The main thing you should take away from tracking your competitors' traffic is what strategies they use and what promotion methods they focus on.
What services do you use to analyze competitors' traffic? Share your favorite sites in the comments!
Why track competitors' traffic?
Studying the statistics of competitors in the niche you need at the stage of launching the site will allow you to understand what difficulties you will face, what strategy can be applied, and what mistakes can be avoided. After all, it is always better to learn from other people's mistakes than from your own.
Tracking your competitors' traffic will allow you to:
Estimate the amount of work required for your site;
Predict approximate audience reach statistics;
Choose a successful strategy for promotion;
Set benchmarks in terms of content, usability and link promotion;
Take a peek at sites for posting guest posts and successful links;
Determine the conversion rate of competitors.
Of course, tracking competitors is not the only guarantee of success; it is important to use all methods in combination in promotion, since this is what will allow you to get maximum targeted traffic.
How to check the traffic of a competitor's website?
Identifying competitors
Before you can determine your competitor's website traffic, you need to determine who exactly is your competitor in the search results for the given keywords.
At first glance, the answer shopify website design is obvious - it is very easy to find a competitor in the search results, you just need to enter the query of interest and look at the TOP-10. In practice, your personalized search results may differ from the search results of other users, even within the same region. That is why you need to accurately identify competitors in the top by keywords.
SpySERP will help you cope with this task, allowing you to see which of your competitors are ranking for relevant keywords.
W1
Look at similar sites in your niche, pay attention not only to the subject matter of the sites, but also key indicators such as price segment, range of services and geographic location.
We choose from the top 5 results
Choose only those competitors who are leaders in your niche, i.e. high-quality resources with good indicators. They will become your benchmark in the industry and promotion. We recommend making an initial coverage of 2-4 competitor sites.
Track not only traffic, but also top 10 keywords, traffic channels, and mentions in social networks.
We use services to track traffic
SEMRush
This service shows website traffic, allows you to analyze keywords, compare domains, and view product ads from other companies.
With semrush you can get a detailed analysis of your competitors as well as their advertising strategy.
SimilarWeb
SimilarWeb is one of the most popular foreign platforms for SEO specialists.
W2
W3
With this service, you can find out not only the amount of advertising and organic traffic of competitors, but also the most popular pages and the duration of visits.
Ahrefs
Perhaps the most popular service for checking competitors is ahrefs . Among other things, it allows you to find out the site's traffic:
W4
Also, thanks to the service, you can get information about the competitor's content, with the help of which you can build a competent content strategy. Ahrefs also allows you to examine in detail the competitor's link mass, taking into account the type of links and anchor list.
W5
Data accuracy
Unfortunately, services can make mistakes and the most accurate way to find out traffic is a competitor's Google Analytics, but not everyone has it set up correctly and only the site owner and his key employees have access to it.
It is important to remember that each service has its own metrics and algorithms, which can be 1.5-3 times more or less reliable. That is why you should compare competitors with each other and focus not only on traffic, but also on other key indicators that help determine the overall picture.
Conclusion
Don't just rely on numbers. The main thing you should take away from tracking your competitors' traffic is what strategies they use and what promotion methods they focus on.
What services do you use to analyze competitors' traffic? Share your favorite sites in the comments!
